Double your abandonment revenue with the Identity Pixel. ROI Guaranteed.

The Identity Pixel helps ecommerce brands identify email addresses of their anonymous visitors who don't fill out forms or popups. Reach 260M+ US shoppers without paying for clicks or impressions.
For Shopify stores using Klaviyo.
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TRUSTED BY HUNDREDS OF LEADING BRANDS

" Within four weeks, we drove around $240k of incremental new revenue and added over 100,000 warm emails to our email list, which is crazy in such a short period of time. The Identity Pixel became our #1 source of new email marketing revenue. ROI was over 50X what we paid in the first month, and that number continues to increase over time, closer to 70X at this point.
Sahara Lotti
CEO, Lashify
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Ad costs are skyrocketing and ROAS is plunging

You're spending more money than ever driving shoppers to your store, only to have the majority of shoppers abandon. To make things worse, it's getting far more difficult to retarget these abandoners.
2-5x
higher ad costs compared to pre iOS 14.5
50-75%
  smaller ad retargeting audiences due to iOS 14.5 restrictions.  
$18bn
in abandonment revenue lost by Ecommerce brands each year
86%
of mobile shoppers abandon their shopping carts
30%
of shoppers buy from a competitor after abandoning
Add their fully permissioned emails into your email marketing platform and retarget them through your abandoned cart and browse emails.
The AI Identity Pixel helps ecommerce brands double their abandonment revenue
It enables this by solving three critical retargeting problems:
PROBLEM #1
~98% of your web traffic is anonymous and can't currently be retargeted through your abandoned cart and browse emails. As a result, you're at the mercy of Facebook and Google for retargeting the vast majority of shoppers who aren't on your email list.
SOLUTION #1
The AI Identity Pixel can identify up to 70% of your anonymous web traffic, automatically pass fully permissioned emails directly into your email marketing platform, and trigger your existing cart or browse abandonment flows.
It's all 100% compliant through our already-opted-in shopper network. Make up for the loss of third-party cookies and ad data by unlocking First-Party owned audiences at unprecedented scale as a new performance channel.
Your Existing Cart & Browse Abandonment Email Audience
2% of your traffic
...fills out newsletter subscription forms or pop-ups. Everyone else is completely anonymous and can only be retargeted through pricey paid retargeting ads.
Opt-In Community Expanded Abandonment Email Audience
Up to 70% of your traffic
...can be identified by the AI Identity Pixel through our Shopper Opt-In Network. All of these shoppers can be retargeted via cart and browse abandonment emails.
PROBLEM #2
You aren't even consistently sending abandoned cart emails to the ~2% of web traffic that is on your email list (and, therefore, shouldn't appear as anonymous).
Why? Your email subscribers can only be sent abandoned cart emails if they are logged into your store or are “cookied”. ~75% of opted-in abandoners aren't. Odds are you didn't realize that you're losing this revenue.
Here is a breakdown of the cookie related problems that are silently crushing your Klaviyo abandoned cart email revenue:
Cross-Device Issue
Cookies are device specific, but over 50% of US shoppers are multi-device. This means that when shoppers opt-in to your email list on mobile, for example, and then later visit on desktop, they typically appear anonymous to Klaviyo and are never sent abandonment emails.
24 Hour Expiration
Safari, which is used by ~50% of US shoppers, now limits Klaviyo’s cookie lifespan to 7 days. Many customer’s shopping journeys last weeks or months, meaning that all of these shoppers appear anonymous to Klaviyo while browsing and abandoning.
Log-In Reliance
Klaviyo recognizes shoppers if they’re logged in while shopping. However, typically less than 5% of shoppers create accounts, and those who do, rarely log back in.
Cookie Clearing
Many shoppers frequently clear their browsing history, which typically also clears cookies, causing them to appear anonymous to Klaviyo.
Ad Blockers
More than 40% of US shoppers use ad blockers. Certain ad blockers prevent Klaviyo from identifying opted-in shoppers, causing them to appear anonymous to Klaviyo.
Empty Carts
~50% of all abandoned cart emails are opened on a different device than the one shoppers originally abandoned on. These cross-device shoppers who open their cart through your existing abandoned cart emails on a new device are linked to an empty cart.
SOLUTION #2
The AI Identity Pixel's Identity Resolution Engine enables you to identify 100% of your opted-in abandoners cross-device and trigger your abandonment emails in real-time. No cookies required.
It does this by monitoring hundreds of cross-device shopping interaction identifiers that never "expire", unlike cookies. It then stitches everything together into a unified fully identifiable customer profile.
Start sending abandoned cart emails to the ~75% of email-subscribed site abandoners you likely thought were already being reached (but aren't).
% of your opted-in cart abandoners being sent abandoned cart emails, without the AI Identity Pixel.
10-25%*
of traffic
...are currently identifiable to Klaviyo and are being sent your abandoned cart emails. The rest are mistakenly seen as "anonymous".
% of your opted-in cart abandoners being sent abandoned cart emails, with the AI Identity Pixel.
100% of opted-in shoppers
...can be identified and sent your Klaviyo abandoned cart emails using the AI Identity Pixel's Identity Resolution Engine.
PROBLEM #3
iOS 14.5 took a sledgehammer to Facebook retargeting audiences. This dramatically increased ad costs and shrunk addressable audiences.
SOLUTION #3
If you're going to retarget shoppers on Facebook, do it right. The Identity Pixel can identify up to 70% of your anonymous web traffic, generate a long-lasting retargeting audience (even after iOS 14.5 changes), and send audience data into your Facebook Ad account. Increase retargeting performance and lower ad costs.
Your existing Facebook retargeting audience
10-25%*
of traffic
...is currently identifiable to Facebook and able to be retargeted through ads.
PROBLEM #4
Up to 60% of your email list is dormant. You can't contact these long-abandoned subscribers because you don't want to impact email deliverability.
SOLUTION #4
Safely convert dormant non-openers on your list back into engaged subscribers. The AI Identity Pixel scans for email open and click signals within our broader shopper network. As soon as a signal is identified, we'll prompt Klaviyo to send a re-engagement email in real-time, while that subscriber is still actively in their email inbox. Openers get shifted back to your engaged subscriber list.
Successfully re-engage up to 40% of your dormant subscribers. Avoid spam traps by only sending re-engagement emails when open signals are identified in real-time (spam traps don't open emails).
% of dormant subscribers, without the AI Identity Pixel
Up to 60% of your list
...is composed of dormant subscribers. These subscribers simply sit in your Klaviyo account and are unable to be contacted.
% of dormant subscribers, with the AI Identity Pixel
20% of your list
...down from ~60%, is composed of dormant subscribers. This represents a significant re-engagement rate.
" The Identity Pixel has given us the ability to identify and get back in front of tens of thousands of high-intent new customers, enabling us to drive significantly more revenue through our email marketing than ever before."
Barbara Karpf
CEO, DecoratorsBest
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What does setup involve?

Option 1: Maintain your existing flows and simply connect the AI Identity Pixel
This option is best for brands who've already invested time into creating their abandonment flows (either internally or with an email agency). Simply plug in the AI Identity Pixel (just add our simple script to your site - we'll show you how), 5-10x your send pool within hours, and dramatically increase abandonment revenue recovery.
Option 2: We'll build new flows for you and then connect the AI Identity Pixel
This option is best for brands who'd like our white-glove success team to optimize or fully build out their abandonment flow strategy, structure, and design. We know exactly what works and leverage playbooks gathered from driving millions in directly attributable email revenue for hundreds of top brands. Once the flows are built out, we'll connect the AI Identity Pixel and dramatically scale your abandonment flow send pool.
Don't just trust us. Make us prove it. 30 day free trial on us.
If the AI Identity Pixel doesn't dramatically increase your store's abandonment revenue within the next 30 days or less, you don't pay. Our tiered pricing is strictly based on incremental revenue growth and our performance reporting is transparent.
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